This time around he used it to help Television Baroness Ekta Kapoor –
Balaji's Once Upon a Time in Mumbaai has taken a monstrous opening at the box office thanks to its controversial subject not to mention its music composed by hit churner Pritam but a certain song from the film is catching on with listeners like wildfire.
"Pee Lu" starring Emraan Hashmi and Prachi Desai was the first song of the film to be released credit of which goes to Bhushan Kumar who was the first to recommend the release of the song to Ekta Kapoor after hearing it.
Says a source "The movie based on the mafia would have been passed without a romantic track however after listening to the song Bhushan Kumar immediately got in touch with Ekta and told her to release it as it would be good for the film.He has a sixth sense when it comes to music and can predict the popularity of songs.He told Ekta that the song would get the movie in the limelight"
Confirms Bhushan Kumar "Am glad Ekta Kapoor went along with my suggestion. Pee Lu is one of my personal favorites. We are both extremely happy with the response the music is receiving."
Well Mr.Bhushan Kumar's prediction worked like a charm as the popular song from Balaji's Once Upon a Time in Mumbaai races up the charts and continues to draw audiences to the theatres.